The company that I have chosen to examine is Unilever. It was known as Lever Brothers earlier. It is the biggest Fast Moving Consumer Goods (FMCG) Company moreover, it is also crowned as one of the biggest MNCs functioning in the world. The company is operating in many countries around the world.
Unilever has strong brands that are trusted and used everywhere the company can be entitled as one of the most successful FMCG Company in the world. There is an estimate that around 150 million times a day, someone chooses, buys, or uses any product of the company, anywhere around the world. The company masters in the area of products that are related to Food, Personal care, and Home care. The company is also in partnership with the World Food Programme (WFP) that helps it to build the company and make it more successful around the world.
Mission Statement
The mission statement of the company is Vitality is at the heart of everything we do. Its in our brands, our people and our approach to business (Unilever, 2009). The mission statement of Unilever clearly shows that they take the responsibility of making peoples lives energetic, lively, and full of strength. They ensure the provision of proper nutrition, hygiene, and care in their brands that make people feel good, happier, look good, and make the most of their lives.
Products
As far as the products or goods of the company are concerned, they are in a wide range and consist of great varieties among them, and making sure that those products suit best to the customers that have different likes and preferences. The products of Unilever are classified in the table below, along with the explanation of some products.
Food BrandsPersonal Care BrandsHome Care BrandsHeartbrandSunsilkSurf ExcelSupremeClose UpRinBlue BandLuxComfortEnergileSlim-FastOmoKnorrAxeCifLiptonClearSunlightHellmanns AmoraDoveFloraPonds
Competitors
Since this is an FMCG company, which operates in many countries around the world therefore, the needs of people cannot be fulfilled by just one company and its brands. There ought to be its competitors, and so they are. The competitors of Unilever in terms of organizations and products are mentioned in the chart below.
Competing CompaniesCompeting ProductsProcter GamblePanteneNestleTampaxJohnson JohnsonSafeguardReckitt BenckiserTideKraft FoodsOlayHenkelBraunMarsJohnsons lotionshampooCarefree
Position in the Market
The position Unilever in the market as compared to its competitors is quite firm and strong. There is a strong competition between Unilever and PG they fight hard to gain the major chunk of the market share. Whereas, other companies like Johnson Johnson and Nestle are more into the health care and food products, respectively. They dont cover the huge variety of products and their variants.
Competitive Advantages
The strategies or competitive advantages of Unilever include 1 The focus on social benefits through sustainable development, and providing better health, hygiene, and nutrition. 2 Developing new products time-by-time and ameliorating tried and tested brands by promoting them in a better way. 3 Focusing on productivity, performance, and quality. 4 Using of Cutting edge technology. 5 Innovating and renovating through strong and dynamic Research and Development.
Unilever has strong brands that are trusted and used everywhere the company can be entitled as one of the most successful FMCG Company in the world. There is an estimate that around 150 million times a day, someone chooses, buys, or uses any product of the company, anywhere around the world. The company masters in the area of products that are related to Food, Personal care, and Home care. The company is also in partnership with the World Food Programme (WFP) that helps it to build the company and make it more successful around the world.
Mission Statement
The mission statement of the company is Vitality is at the heart of everything we do. Its in our brands, our people and our approach to business (Unilever, 2009). The mission statement of Unilever clearly shows that they take the responsibility of making peoples lives energetic, lively, and full of strength. They ensure the provision of proper nutrition, hygiene, and care in their brands that make people feel good, happier, look good, and make the most of their lives.
Products
As far as the products or goods of the company are concerned, they are in a wide range and consist of great varieties among them, and making sure that those products suit best to the customers that have different likes and preferences. The products of Unilever are classified in the table below, along with the explanation of some products.
Food BrandsPersonal Care BrandsHome Care BrandsHeartbrandSunsilkSurf ExcelSupremeClose UpRinBlue BandLuxComfortEnergileSlim-FastOmoKnorrAxeCifLiptonClearSunlightHellmanns AmoraDoveFloraPonds
Competitors
Since this is an FMCG company, which operates in many countries around the world therefore, the needs of people cannot be fulfilled by just one company and its brands. There ought to be its competitors, and so they are. The competitors of Unilever in terms of organizations and products are mentioned in the chart below.
Competing CompaniesCompeting ProductsProcter GamblePanteneNestleTampaxJohnson JohnsonSafeguardReckitt BenckiserTideKraft FoodsOlayHenkelBraunMarsJohnsons lotionshampooCarefree
Position in the Market
The position Unilever in the market as compared to its competitors is quite firm and strong. There is a strong competition between Unilever and PG they fight hard to gain the major chunk of the market share. Whereas, other companies like Johnson Johnson and Nestle are more into the health care and food products, respectively. They dont cover the huge variety of products and their variants.
Competitive Advantages
The strategies or competitive advantages of Unilever include 1 The focus on social benefits through sustainable development, and providing better health, hygiene, and nutrition. 2 Developing new products time-by-time and ameliorating tried and tested brands by promoting them in a better way. 3 Focusing on productivity, performance, and quality. 4 Using of Cutting edge technology. 5 Innovating and renovating through strong and dynamic Research and Development.
No comments:
Post a Comment